Omnichannel shipping

 

Omnichannel is a term that is gaining momentum in the logistics industry, but it is necessary to know what it entails to see if it is the right strategy for your business.

As the name suggests, omnichannel refers to using multiple channels to sell products anywhere, however, it shouldn’t be confused with multi-channel, which refers to selling both online and in physical stores, but omnichannel also consider the customer experience.

Omnichannel retail has many advantages, such as:

1. Increased customer base. Thanks to the internet it is possible to reach more people outside your market.
2. Increased revenue, which is a consequence of having more customers.
3. Convenience. Customers appreciate being able to make their orders and receive them any way they choose.
4. Fewer returns. Since customer service plays such an important role, people order confidently and don’t need to return their purchases as often.

To implement an omnichannel strategy it is important to evaluate the following:

1. Know your target customers. Research your audience thoroughly to get the most out of every channel.
2. The strategy should rest on your customers and their data. Technological solutions allow for the integration of such data in each channel to get the most out of it.
3. You should build a system to allow your company to gather information from each transaction that will let you track your customer’s preferences for certain products at certain times. Analyzing this behavior is key to learning about the business demographics and customer loyalty.
4. The user experience and quality of services, especially shipping, should be the focal point of your company.
5. As you will be handling multi-channel retail with different mechanisms for ordering and fulfillment, make sure communication between these parties is clear and optimized over time.

The goal of an omnichannel logistics strategy is to reduce costs, improve carrier transit times, and ensure the customer gets a great experience from click to arrival. It’s important for brands looking to outsource logistics to assess the omnichannel distribution capabilities of their potential third-party logistics partner.

Outsourcing logistics with an experienced partner can result in a cost-effective decision that will result in more customers and increased revenue.

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