Guide to sell in Mexico

 Language and culture are essential aspects for the development of social activities, including commerce. The proximity and historical relationship between the United States and Mexico facilitates the exchange of customs, the similarity of habits and ways of thinking, and has even given rise to a language known as Spanglish.

Something similar happens with the way of buying, except that, as an American entrepreneur, you should keep in mind that communicating in Spanish and presenting content to your market in their own language increases your chances of success.

To achieve this, you can start by knowing some cultural practices, for example, the time your consumers eat their food during the day, what their income is and what they spend, and mainly, what worries them, as this will give you an idea how you can help them solve their concerns with your products.

Sounds complicated? It need not be! An excellent way to absorb all this data is to hire a Mexican person, who, in addition to providing all this information, can help you facilitate your relationships with Mexican businessmen. Another way to do it is to venture into events organized by organizations dedicated to promoting commercial activities, for example:

• Fairs: Every year, more than one thousand five hundred commercial fairs related to the industry and the consumer are held in the Mexican territory. The most outstanding events take place in the largest cities of the country, of course, in Mexico City, in Monterrey, Veracruz, Querétaro, Guadalajara and Puebla, while in beautiful and paradisiacal tourist places conventions, congresses and seminars are held, Usually from the hospitality industry. To learn more about the fairs you can attend to establish relationships with Mexican businessmen, visit the website of the Asociación Mexicana de Profesionales en Exposiciones, Ferias y Convenciones. (AMPROFEC).

• Advertising: It is true that we are living in a digital age, but print media is still very popular for advertising in Mexico. The Cámara Nacional de la Industria Editorial Mexicana (CANIEM) indicates that there are 420 newspapers and one thousand six hundred magazines published in that country. Identifying and advertising in specialized magazines in the industry are two important ways to publicize your products and services. In fact, there are more and more chambers and associations that publish digital versions of their magazines to spread them through the Internet; These specific directories can generate significant traffic to your business website, so that more and more people become aware of and interested in it.

• Pricing Techniques: As a US exporter, you should carefully consider the fees charged by brokers, transportation costs, and taxes to determine if your products and services can be priced competitively in the Mexican market. You should be aware that US companies that ship products that were not manufactured in the United States may be subject to tariffs. Find out about import tariffs, Impuesto al Valor Agregado (IVA) and exceptions in border transactions, as well as about special charges such as freight within Mexico, customs deposit and brokerage when applicable, before determining the viability of your business operations.

  More information in storage in Mexico